Nike air society

“Get in losers, we’re going to Lollapalooza.” -Abraham Lincoln

This campaign was a digital activation for a Nike Air Society Airstream tour helping the girlies get festival ready in the lead up to Lollapalooza. It was cute cute cute and after we launched, all the tour dates sold out in like 30 minutes. Success!!

Made at OKRP by:
CD: Marian Williams
ACDs: Danae Belanger & Me
Designer: Pippa White